Google Analytics: Tracking and Measuring Your Marketing

Google Analytics isn’t just a tool; it’s your secret weapon. It reveals how prospective patients discover your practice online, their interactions with your website, and the impact of your marketing efforts. From click-through rates to conversion metrics, we’ll explore how to harness this free resource to optimize patient experiences and elevate your practice.

We'll also discuss how Google Analytics seamlessly integrates artificial intelligence (AI) into its platform to provide enhanced insights.