Personal/Professional Branding, Part 2 (Employer Branding)
It used to be that only job seekers and candidates needed to worry about how they portrayed and branded themselves in the employment marketplace. However, that is no longer the case. Veterinary organizations must also be aware of their employer brand and how they’re perceived in the job market, especially considering how tight the market is for talent and how much leverage top candidates possess. Join Stacy Pursell, CPC/CERS of The VET Recruiter, as she shares her insight and expertise regarding employer branding and recruiting and hiring in the Veterinary profession.
The fight for top Veterinary talent is fierce, and employers need every advantage they can get in their quest to hire the best candidates. Those employers that recognize the importance of branding, can identify their current brand and how they’re perceived in the marketplace, and take the steps necessary to improve their brand put themselves in a much better position to hire the top talent they need. However, proper employer branding requires a certain amount of time and effort, and failing to invest the required amount of energy into the process will not set you apart from the competition, nor position you for success.
Of utmost importance is recognizing that a Veterinary organization is branding itself nearly all the time. Not only is every interaction with a candidate a branding opportunity, so is every interaction with an employee. Everything that an organization does—and does NOT do—brands it in the minds of Veterinary professionals. While this might seem daunting to some, it also presents a tremendous opportunity for employers to set themselves apart and position themselves as an “employer of choice” within the Veterinary profession!
Learning objective #1—The difference between employer branding and company culture and the relationship between the two
Learning objective #2—What it means to be an employer of choice and why organizations are NOT considered one
Learning objective #3—A step-by-step blueprint for treating candidates the right way during the recruiting and hiring process
