Artificial Intelligence (AI) is transforming digital marketing by providing new ways to understand and engage with customers. Whether its a new website design, new logo creation or content production, AI tools are having a big impact. Additionally using AI data collection, natural language processing, machine learning, and data analysis marketers are getting better customer insights and automating many marketing tasks and decisions. In the context of veterinary clinics, AI can be used to analyze lead generation and patient visitation data, help clinics identify the most effective marketing channels, campaign strategies, optimal days, and appointment times. AI can also be used to personalize marketing assets, such as chatbots, targeted advertising, and content generation, to optimize the customer journey. In this session we will review all of these facets to bring you up to speed on how you can take advantage of AI to make the most of your digital marketing.
